In 2023, the Czech and Slovak e-commerce scene saw significant changes, diverging from the trends since the COVID-19 era of 2020. Major players like Alza and Mall (soon to be Allegro) embraced third-party sellers, shifting toward a more open marketplace model. While Alza had experimented with third-party vendors before, mainly through vendor or dropshipping channels, this move marked a notable departure as these sellers engaged more directly with customers. Looking back at 2023, the industry underwent a paradigm shift as traditional models evolved. However, it also set the stage for anticipation and preparation for what lies ahead.

Meanwhile, the imminent arrival of Amazon in the Czech and Slovak markets looms large. While the exact timing remains uncertain, it's not a question of if, but when. As the e-commerce giant eyes expansion into new territories, including regions like South Africa and Nigeria, where e-commerce markets are still burgeoning, the imperative for businesses in the Czech Republic and Slovakia is clear: readiness.

Battle of the five armies - 2023 Recap and what's Coming in 2024 - CZ/SK edition

Recap of the article

In the future, CZ+SK won't be like 'Lord of the Rings' with one marketplace ruling everything
Instead, it's more like 'The Hobbit: The Battle of the Five Armies.'

🟢 There's ALZA, a strong local kingdom
🟠 The northmen of Allegro
🔴 The German empire from the west - Kaufland
🟡 Invisible but growing Asian dynasties - Temu, Shein, etc.
⚫ And the richest in the world - Amazon

How to Prepare for Amazon's Arrival in

CZ🇨🇿 + SK🇸🇰

Don't panic, it's not happening yet.... I've exaggerated a bit, but when it happens, shout for joy and rejoice for three days.

Enjoy the dreaming (or nightmares)...

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