Meet Greek God - Skroutz! and the story of Amazon no. 1 best selling lubricant

Skroutz entered Romania, with plans to expand into Bulgaria. Lube Life Amazon hack to became best seller and reason why CEE&East is more sexy for western brands now.

Author

David Cikánek
October 16, 2024

🇬🇷 Introducing, next European contender, the Greek God - Skroutz!

  • The marketplace is growing rapidly with 45% year-on-year

  • Skroutz’s personalized homepage feed mimics social media

  • Skroutz has entered Romania 🇷🇴, with plans to expand into Bulgaria 🇧🇬 soon.

  • Significant infrastructure investments, including 2,000 lockers already installed across Greece, aiming for 4,000 lockers by 2024.

  • Over 15,000 sellers on Skroutz

🇬🇷 Kalimera! Interesting marketplaces from Greece

…€1 billion in GMV was generated by Skroutz alone in 2023, accounting for roughly 30% of the entire Greek e-commerce market….

Compare Skroutz sales on the platform with other players:

🇬🇷Skroutz: 1,1bn EUR

🇨🇿Alza: 1,75bn EUR

🇵🇱Allegro: 14bn EUR

🇪🇺Amazon Europe: 80bn EUR

Lube Life - sarcasm made them no. 1 product on Amazon

Amazon can feel like a pretty sterile place sometimes, with a lot of brands playing it safe with their messaging. But then there’s Lube Life—they’ve completely flipped the script with their fun, edgy, and super casual style, and guess what? It’s working!

What they did? Take a look...

How Lube Life Became BEST-SELLER!

How to Stand Out on Amazon? Take a Lesson from #LubeLife! 💥👉👌 

Why do western brand expand to CEE & Eastern EU?

🚀 Marketplaces make it easy
⚒️ Service providers follow
💰 Expanding is much cheaper now
📈 Ads are MUCH cheaper
🏆 No Amazon dominance here

David Cikanek on LinkedIn: #marketplace #ecommerce

🇪🇺 Why are more Western brands expanding to Central and Eastern Europe 💍 Lord of the Rings —Middle Earth —and Mordor is the CEE region Once mysterious…